Carzelle at Motorshow 2025: Onboarding the Next Generation of Car Enthusiasts

Posted by: Frances Jeanine Olesen

Last edited: 30th January 2025

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From Tiny Toy Cars to Tomorrow’s Supercars – Sparking a Lifelong Love for All Things Auto

Carzelle A/S isn’t just about cars—it’s about family. As a company owned by The Olesen Family and Ditmer Family, we take pride in making Carzelle a true family affair. Our values revolve around community, passion, and passing on traditions from one generation to the next. Recently employees attended Motorshow 2025 in Herning, one of Denmark’s most exciting automotive events, this event was a great opportunity to connect with fellow enthusiasts, and most importantly, inspire the next generation. We aim to foster a lifelong love for automobiles in the next generation.

Jens Brinch Olesen, CEO was accompanied by his 6-year-old son, Justin

Jens Brinch Olesen, CEO was accompanied by his 6-year-old son, Justin. As we are committed to bringing the next generation into the world of automotive passion. Whether it’s the thrill of high-performance vehicles, the craftsmanship behind every detail, or the future of sustainable mobility, we want to ensure that today’s children become tomorrow’s innovators.

"Growing up, I spent a lot of time with my dad around cars. He worked in the car industry, and I loved everything — from visiting him at the dealership, to washing cars, fixing them up, and later on, checking out the latest models. Now I get to do the same with my son. It’s a great way to share an interest across generations."

Jens Brinch Olesen, CEO and Ken Olesen photographed 1991.

Motorshow 2025 in Herning showcased the latest in automotive innovation. This show featured cutting-edge vehicle technology, demonstrations, exhibits, showcased the latest advancements in electric and hybrid vehicles, demonstrated autonomous driving technologies, and highlighted high-performance supercars.

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