Producer Responsibility. Already Handled.
Producer responsibility is an important topic in the automotive industry. At Carzelle, we help make it easier for dealers by handling our obligations through Bilansvar.
Posted by: Jens Brinch Olesen
Last edited: 18th November 2025
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At Carzelle A/S, cars are more than a business — they’re a shared passion that connects us, even across generations. CEO Jens Brinch Olesen, began the company as his personal vision to create a business built on quality, trust, and enthusiasm for automotive.
As the company has progressed Jens saw an opportunity to bring in someone who shared his drive and values — his father, Ken Olesen.
“My dad and I have always bonded over cars,” says Jens Brinch Olesen. “I didn’t start Carzelle A/S because of him, but I loved the idea of working together on something we are both passionate about.”
Ken Olesen career in automotive spans over 40 years, including more than two decades at Volvo and another 20+ years as District Manager at Toyota. Throughout his journey, he’s worked closely with dealerships of all sizes, gaining deep insights into the challenges they face and what it takes to help them thrive in a fast-evolving market.
Producer responsibility is an important topic in the automotive industry. At Carzelle, we help make it easier for dealers by handling our obligations through Bilansvar.
We’re happy to welcome Alexander Kelter-Wessenberg to Carzelle as our new Operations Assistant. Alexander will support our daily vehicle operations, helping coordinate deliveries, inspections, and the flow of cars through our facilities.
We are pleased to welcome Maria as our new Executive Assistant at Carzelle. Maria supports our management team across daily operations, communication, coordination, and administrative processes while helping keep projects and workflows running smoothly.
Celebrating its 10th anniversary, Motorshow Herning 2026 brought together thousands of automotive enthusiasts and industry professionals for a weekend filled with drift, motorsport, innovation and networking. A clear reminder of how vibrant Denmark’s automotive scene continues to be.
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