Producer Responsibility. Already Handled.
Producer responsibility is an important topic in the automotive industry. At Carzelle, we help make it easier for dealers by handling our obligations through Bilansvar.
Posted by: Frances Jeanine Olesen
Last edited: 30th January 2025
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Carzelle A/S isn’t just about cars—it’s about family. As a company owned by The Olesen Family and Ditmer Family, we take pride in making Carzelle a true family affair. Our values revolve around community, passion, and passing on traditions from one generation to the next. Recently employees attended Motorshow 2025 in Herning, one of Denmark’s most exciting automotive events, this event was a great opportunity to connect with fellow enthusiasts, and most importantly, inspire the next generation. We aim to foster a lifelong love for automobiles in the next generation.
Jens Brinch Olesen, CEO was accompanied by his 6-year-old son, Justin. As we are committed to bringing the next generation into the world of automotive passion. Whether it’s the thrill of high-performance vehicles, the craftsmanship behind every detail, or the future of sustainable mobility, we want to ensure that today’s children become tomorrow’s innovators.
"Growing up, I spent a lot of time with my dad around cars. He worked in the car industry, and I loved everything — from visiting him at the dealership, to washing cars, fixing them up, and later on, checking out the latest models. Now I get to do the same with my son. It’s a great way to share an interest across generations."
Jens Brinch Olesen
Motorshow 2025 in Herning showcased the latest in automotive innovation. This show featured cutting-edge vehicle technology, demonstrations, exhibits, showcased the latest advancements in electric and hybrid vehicles, demonstrated autonomous driving technologies, and highlighted high-performance supercars.
Producer responsibility is an important topic in the automotive industry. At Carzelle, we help make it easier for dealers by handling our obligations through Bilansvar.

We’re happy to welcome Alexander Kelter-Wessenberg to Carzelle as our new Operations Assistant. Alexander will support our daily vehicle operations, helping coordinate deliveries, inspections, and the flow of cars through our facilities.

We are pleased to welcome Maria as our new Executive Assistant at Carzelle. Maria supports our management team across daily operations, communication, coordination, and administrative processes while helping keep projects and workflows running smoothly.

Celebrating its 10th anniversary, Motorshow Herning 2026 brought together thousands of automotive enthusiasts and industry professionals for a weekend filled with drift, motorsport, innovation and networking. A clear reminder of how vibrant Denmark’s automotive scene continues to be.
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